While researching my latest book, Viral Loop, an in-depth look at how companies like Facebook, Twitter, Flickr, Skype and others grew so big so fast, it occurred to me that each of them was founded when the economy was flat, bad, or worse, in recession. I suppose that describes virtually any company founded since the dot com bust, but what’s interesting is that it also characterizes some of the most successful companies in history, some that trace their roots back more than a century.
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