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One of the "golden rules" of investing we have at our firm, Cue Ball, is that we value the business model over the financial plan. In fact, we value the business model over any particular sector for investment and like to say that we are "business model driven" (versus sector-driven). There is not necessarily a consistent definition for business model, but the Wiki definition is good enough. It says a business model is "the rationale of how an organization creates, delivers, and captures value."


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