Aaron Patzer, who founded Mint.com and sold it to Intuit for $170 million, tells CNET that entrepreneurs should start their strategy with the most basic of items: the company name. Read this blog post by Caroline McCarthy on The Social. Walk around the Future of Web Apps event in South Beach this week, and you'll see loads of eager young entrepreneurs and developers proudly displaying the names of their fledgling companies on their conference badges.
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