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Pitching your startup to investors is a deeply personal matter. More often than not, they––politely or not––call your baby ugly. And that hurts. Good founders, I think, learn to not take the criticism too personally. But in the end, it is personal. They are judging you. And your baby. Thumbs up, or thumbs down. And such is life. But how should we, as founders, judge them? Not all investors are created equal, after all.


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