I read earlier that the New York Times will start charging readers to access their website. Previously, though you had to register to log in, reading the online content was unlimited and free. Suddenly changing that situation is probably not going to change their fortunes in the way that they hope. Now, I don’t know the newspaper industry very well, but this got me thinking about the information marketing industry that we’re in, and I think you’ll start to see this here, too.
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