So you want to be an Internet billionaire. It’s not just about having a great idea and building a world-class business at light speed. A review of recent initial public offering filings for Internet start-ups shows that the founders of Groupon and Zynga — and by other indications, Facebook, which has yet to file — have had to do more. These entrepreneurs avoided selling their precious equity early, before reaching the I.P.O. milestone.
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