Lean Startup goes one step further in outlining a specific method to support this philosophy. In essence, it means understanding your market (namely, whether there is one), determining your Minimum Viable Product (MVP), putting it out there, measuring customer results, revise, rinse and repeat. Scale as needed. All of these steps are taken in a matter of months or weeks. That which saves you time through this cycle is gold; that which adds time is waste.
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