If you think of tech support as the bottom of the corporate food chain, you’re exactly wrong. Tech support is a powerful channel for product development, marketing, and sales; don’t squander it! Yep, that sounds lowly. Dismal too — how would you like to deal with an irate voice screaming at you when you know how to fix the problem but lack the authority to do it?
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It is a exhaustive list of 'must read' entrepreneurship related resources (like startup news, stories, product videos, related books, startup jobs, etc...) updated daily for startupper minded individuals. Initially, this was a site which I have been using to bookmark startup and related resources for the last few few years. This service can sure as a similar tool for 'like minded' risk takers and wealth creators.
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Startupbug enables you to make your 'startup related blog or a website' more social by integrating our social components/tools, such as the 'Vote Button' for posts on your blog and 3rd party site content syndication (of latest published stories) to drive user engagement with a few lines of copy-and-pasting the HTML code.
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How to bootstrap your marketing: When money's tight, your brand's growth doesn't have to suffer. You're no marketing guru. That's OK. It doesn't mean your brand's public image has to slump when there's no budget for advertising, public relations, or marketing. At start-ups, founders often wear many hats, and that of PR rep, marketing specialist and social media manager are likely going to be...
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When you’re a small business owner looking to get your company’s message out, perhaps the last thing you’re thinking about is the actual writing of a press release. If your business is not ready to hire a publicist, much less a strategic PR team, then the person who will be writing that press release is probably going to be you.
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In fact, when there’s “excess” virality, that’s a great opportunity to make changes to the viral loop that make it nicer or friendlier. In general, if you are getting exponential growth, it’ll be great even if it’s a slower exponential. What’s more important at that point is spendfing your extra growth towards changes that positively impact long-term retention.
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What’s a "viral loop?" A term I’ve heard tossed around frequently in real life, but not in the blogosphere is the term "viral loop." In fact, when googling it, I only saw one mention from Jia Shen, a very smart guy: “The viral loop of people inviting each other to most social networks revolves around a user posting a widget to their page and having friends see their page.
First off, just to be clear, I’ve never been a sales person. I’ve never even played a sales person on TV. All the points below have been pulled from startup sales teams that I think work pretty well (including the team at my marketing software startup).
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Most entrepreneurs who start a company alone soon come to the conclusion that two heads are better than one – someone to share the workload, the hard decisions, and the costs. In a moment of crisis, you may be tempted to take on the first person expressing interest. This would be a mistake, and could easily cost you your startup.
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For the last decade, I have been convinced that the three most important factors in determining the success of a start-up are (1) team, (2) product or service, and (3) market (timing, size, etc.). Take an A+ entrepreneur, with a great idea for a new product or service, at the right time, and about as fast than you can tweet Susan Boyle you’d have a success brewing.
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So you’ve achieved product market fit and you are ready to start building the company. The board encourages you to bring in some “been there done that” executives who will provide the right financial, sales and marketing expertise to help you transition from a world-class product to a world-class business. You see a few candidates that you like, but the VC on the board says: “You are under...
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Here are answers to some frequently asked questions about advisors. If you have additional questions. You can gauge the quality of advice by asking questions (see above). Does the prospective advisor give you the best answers you have ever heard? Could he teach a course at Harvard on the topic? Would you invest in him? If no, move on. If yes, engage him and squeeze his brain dry.
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