In Silicon Valley it’s not just who you invest in that matters– it’s also when you invest in them. The earlier the investment, the riskier the bet. But the more jawdropping the returns if the company hits it big. It’s so lopsided, that typically just 5% of those unsure early bets create some 95% of the entire venture industry’s returns. Miss one of them, and it haunts you for years.
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