An article emphasizing the simple yet powerful reasons why Apple has become the world's most powerful tech company. Everyone seems to think Apple is superhuman with a magical business crystal ball. When they launch a new product (okay, iPod Hi-Fi not included), it’s usually a true hit amongst consumers. If you look at Apple’s strategy it’s actually pretty simple and straight forward. The real key is Apple’s ability to stick to this simple strategy with unwavering dedication.
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