Whether you’re an aspiring entrepreneur or a seasoned serial entrepreneur, I think it is inevitable that we naturally get excited by the social ideas. Things like Twitter and Facebook have taken off big time, and occupy the media and our attention much more than other ideas. We also tend to spend a lot of our time on these kinds of social platforms, and our ideas are likely to come from places we are already familiar with. I think for that reason, it can be quite easy to have these platforms in mind and discover things we’d like to be able to do on them that we can’t already. Thus, a new social idea is born.
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