Startups usually take many years to exit. So it is important to figure out up front whether what you're working on is a fad or a real market. You don't want everything to fall apart two years in because a fad passes.Even if you plan to sell at the earliest opportunity, you won't be able to unless a buyer is convinced it is in their long-term strategy to buy you. And so then you're back to pursuing a real market.
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