When I see a business model with 5 revenue streams, I know they really have zero. The business model canvas has always felt wonderfully playful. I’ve had a great deal of [misguided?] fun concocting increasingly complicated models. Tempted toward the clever. Upon tanking my next company, I was ever-so-gently reminded that “clever” usually means “convoluted” and is a wonderful way to lie to yourself.
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