It would also be a way for people to support things they care about in a public way. I can follow the paid account for a band I like, which gives me special access, exclusive mp3s maybe, but it also puts an icon on my profile showing that I support the band. There's a lot of social/karma/reputation value in that. Similarly, it could be used by non-profits as a way to raise money, maybe Twitter would even waive the fees.
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