Any press is good press, right? Sort of… If you are an early stage startup and you are paying for a PR firm, it really might not be worth it. Over the last few months I have noticed an influx of emails coming from PR agencies who are representing early stage startups. First off, this is awesome; I love celebrating milestones and spreading the good word about your company. But when you are an early stage startup you have more dire things to spend your money on than someone out there sending emails and networking on your behalf – like making sure your product is so badass that it is impossible for the media not to write about it.
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