The stories about how startups have succeeded because of blogs are amazing. Starting with 37Signals, who launched BaseCamp with their blog as it boasted tens of thousands of subscribers. Or Wufoo, doing it in a similar manner of only having a blog first. In my latest venture Buffer, we are maintaining a very active Social Media blog and the benefits have been truly amazing. Here are my 4 top reasons why building a fully fledged blog is so important.
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