Anyone who has started a business has his or her own rules and guidelines, so I thought I would add to the memo with my own. My "rules" below aren't just for those founding the companies, but for those who are considering going to work for them, as well.
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A co-founder is not what you need, unless you already have one, and you have as good a relationship with them as the best relationship you've ever had with anyone in your life. If you KNOW you're not going to have a problem, then great.
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You don’t need to hire a "marketing guru" (in fact, you should probably avoid hiring people who refer to themselves that way) or amass a substantial marketing budget to get people to use your product–there are lots of free strategies out there. Still, just because you can do something doesn't mean you're doing it right--here are a few pitfalls to avoid...
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In 2009 I set out to bring the benefits of a big business consulting firm to small businesses at a price point they could afford. This was on the back-end of five years at a big consulting firm and at the front-end of an MBA. Consultant and MBA. Some might say I was ripe for real-life business lessons.
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Hey, did you hear the good news? You don’t need a Co-Founder to build your company. There is a lot of talk in every startup community about Co-Founder being a requirement to get up and going. Bullshit. Oh, VC’s won’t invest in you if you’re doing it alone? You don’t need a VC to get started either.
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In bluer oceans this approach was acceptable, but more and more frequently startup folks seem to think that, by following the MVP strategy, it’s OK to simply launch a “minimal product”. What happened to the “Viable” part? These products have been compromised and rationalized to death, or been simply launched incomplete. As a result, their initial public launch is so sluggish and uninspiring...
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As you may be aware, the Senate passed the America Invents Act (AIA) on September 8, 2011. This act will create sweeping changes in US patent law once signed by President Obama, who has stated his intention to sign this bill. The AIA will create significant changes to the law, and we wanted to take a moment to inform you of some of its most important provisions.
Moneyball, the film based on Michael Lewis’s excellent book about the business of baseball, opens this weekend. If you haven’t read the book or seen the trailer, the basic idea is: Oakland Athletics general manager Billy Beane — played in the film by Brad Pitt — turned the baseball industry on its head by using objectivity and data to help pick a baseball team, instead of subjectivity and gut.
But for the rest of us mortals whose eyes glaze over at the buzzwords, the questions are, “How do I get my great idea on the web? What are the steps in building a web site?” And the most important question is, “How do I use the business model canvas and Customer Development to test whether this is a real business?”
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I’ve been thinking a lot about how my experience as a female tech founder differs from my male counterparts. Almost a month into my first tech incubator, I’m learning a lot - but I’m also seeing my weaknesses brought into sharp focus. Writing this is a way to exorcise some of the demon doubts that haunt me in the wee hours of the morning, and hopefully find some productive perspective.
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