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A lesson I’ve learned from both working in a start-up, and more significantly, working with so many start-ups for the last 15 months, is how easy it is to look at a marketplace and see nothing more than a list of must-have features. If you’ve got user profiles, you need a messaging system. If you’ve got a site, you need an FAQ, support section, and a blog. If you’ve got activity, you...


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