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I have reviewed nearly fifty books on ribbonfarm, but I’ve never yet been reviewed by a book. That’s what reading Steve Blank’s The Four Steps to the Epiphany felt like. Blank, a veteran serial-entrepreneur, doesn’t actually set out to grill you, like a brutal VC, till you sweat. It just naturally happens. I found the book while exploring the currently-hot Web conversation around the idea of lean startups.


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