There isn’t a fixed amount of resources: bandwidth, servers, HR, ad-inventory. And, there isn’t a fix amount of demand: more people are coming online everyday and the usage of existing internet users is increasing. More money is being spent online every year. It’s all increasing and some metrics are even accelerating. Everyone’s payoffs in this “game” are different… what is a valuable user or interaction to one startup is trivial (or lead-gen) for another.
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