When most people think about starting a business, they think about the incredibly successful ones like Google, Facebook, Amazon, and Apple. The truth, however, is that these companies represent less than 1 in 1000 startups. So what separates these vastly successful startups from everyone else? While few big companies like to advertise it, most of them were successful not because of their original idea, but because they were eventually able to transform that idea into something that really resonated with customers.
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