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It seems that there are only two ways you can go about defining a pricing model for your web app these days. Either you blatantly copy your competitors (or 37Signals if you don’t have any direct competition), or you juggle through different permutations until you get to something that “feels right.”While thinking through a pricing model for BrainTrust, after numerous failed attempts (including the one shown on the site right now), I decided to write out some principles first.


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