Never underestimate the importance of having a good story when pitching your startup to potential investors, clients, partners, and journalists. As Seth Godin writes in his 2005 bestseller All Marketers Are Liars, "Either you're going to tell stories that spread or you're going to become irrelevant." Godin's book addresses a shift in marketing - away from simply presenting factual information and towards telling great stories. As Godin suggests, these stories make us want to believe - in a product, in an idea, in a company.
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